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PORTFOLIO
Prospected Project for Charles & Keith's watch collection
I did the Research & Assessment for this Charles & Keith's project on
1. Brand Story / Profile
2. Product- Materials, Quality, Fashion Line, Price Point
3. Understood price structure & client’s affordable /comfortable buying price range
4. Understood the client’s shop environment, their V.M. & Display.
5. Target Customer, Competitors
6. Started to design and develop the collection.
Proposed designs
I proposed the designs based on the characteristic of Charles & Keith products as their feelings and imagery. And I categorized the collection into 4 main styles: Causal, Work, Classic and Trendy
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